INDIAN  GOOSEBERRY   

The Indian Gooseberry, (Phyllanthus emblica), found primarily in India and Nepal, contains nearly 20 times as much Vitamin C as the orange making it the most concentrated form of this Vitamin in the plant kingdom.  One of the world’s most powerful antioxidants, the fruit and its oil (Amla or Amalaki) have played an important role in traditional hair and skin formulations and direct use on the body and hair for thousands of years on the Indian subcontinent.  It is thought the benefits include promoting healthier hair, stimulating hair growth, nourishing and moisturizing the hair and scalp, supporting and strengthening hair follicles resulting in less thinning of the hair, maintaining youthful and lustrous hair color, and preventing premature graying.

Ripening in autumn, the berries are harvested by hand after climbing to upper branches bearing the fruits, followed by a meticulous 21-step process at low heat to maintain potency of the vitamins and minerals as well as the biological intelligence of this remarkable plant.  The traditional ayurvedic processing prepares the fruit for use in formulas for ingestion, folk medicine and daily life.

Neil George is now bringing you one of India’s miracles as a key ingredient in our Intense Illuminating Shampoo, Intense Illuminating Conditioner and Intense Repair Mask.