Featuring such activities as knot-tying (bikini strings), swimming (skinny dipping with a cooler of beer) and calisthenics (running from bears), Camp Moosehead swings into session for the months of June and July. This latest promotion from Moosehead beer, with POS materials that include a 6-foot Camp Moosehead “counselor” decked out in the predominant camp colors of khaki and forest green, and wearing a Camp Moosehead T-shirt, hat, khaki shorts and hiking boots.
Moosehead, Canada’s oldest brewery, is located in St. John, New Brunswick, and is distributed in the US by The Gambrinus Company, San Antonio.
St. Pauli Girl
St. Pauli Girl invites retailers to score a hole-in-one with a new summer promotion featuring a golf gear consumer sweepstakes and special mail-in offers for merchandise. The Gear Up for Golf sweepstakes asks consumers to answer five golf trivia questions, and those who answer all five correctly qualify for Taylor Made golf merchandise, including the grand prize of a golf tour bag and clubs. Golf enthusiasts can enter by calling 1-877-STPAULI, by logging on to the brand’s website (www.stpauligirl.com) or via mail-in coupon.
Consumers can also purchase Taylor Made and St. Pauli Girl golf merchandise via a mail-in offer at retail displays, or via the brand’s website. Items include golf caps, balls, towels and ball/tee kits. POS materials sport the image of Jaime, the 1999 St. Pauli Girl. St. Pauli Girl Lager, Dark and NA beers are brewed and bottled by…